Based on research, the number one thing high-achieving women (HAW) over 40 want most is to take control of their overall health and well-being. This includes physical fitness, nutrition, stress management, and self-care.
Many HAW juggles multiple responsibilities at a time, often putting their health on the back burner.
Four things stop HAW over 40 from achieving their health and fitness goals.
1. Time constraints - one of the major obstacles, especially for those with demanding careers and busy family lives. Finding time to exercise regularly and prepare healthy meals can be challenging
2. Hormonal Changes - Hormonal changes associated with aging can make losing weight or building muscle more challenging; Women over 40 may also experience joint pain, fatigue, and decreased flexibility, making exercise more difficult.
3. Mindset- negative self-talk, perfectionism, and fear of failure combined with the pressure to excel in all areas of their lives, including their health and fitness.
4. Lack of support/accountability - with a supportive group of people, it can be easier for the HAW to stay motivated and pursue her health and fitness goals.
The HAW over 40 wants to feel her best and perform at her highest capacity. Their struggles highlight the importance of a holistic approach to health and fitness that addresses physical activity, nutrition, and mental, emotional, and social well-being.